I’ve always been torn between treating myself to something high-end and putting that money toward causes I care about, like wildlife conservation. But what if you could do both? Imagine buying a fancy watch or bag, and part of the cost directly funded drone reforestation projects those drones that plant thousands of trees in hard-to-reach areas.
On one hand, it feels like a win-win: you get something nice and support the planet. On the other, I wonder if the premium would feel justified or if it’s just clever marketing. Has anyone come across brands doing this? Would you be more likely to buy luxury goods if they had this kind of impact, or does it not sway you? Curious to hear your take!