Which 90s automotive gem is ripe for a comeback?
I was chatting with a client about circular economies and it got me thinking about cars from the 90s that were just a bit ahead of their time. There are so many models that had interesting ideas but faded into obscurity. I’m really curious what’s one forgotten car from that era you think deserves a passionate fanbase today?
For me, the Honda Insight (the first-gen, from '99) always comes to mind. It was this tiny, lightweight hybrid with an aluminum body, and it felt like a glimpse into a future that took a while to arrive. It wasn’t perfect, but it had a quirky, purposeful charm. What other underappreciated models from that decade come to your mind? I’d love to hear about something I might have completely overlooked.