My Failed Attempt at a Personalized Marketing Service

I once tried launching a side hustle offering personalized marketing plans for small local businesses. I thought it would be a perfect fit with my background, but it never really took off. I realized I underestimated how much time it would take to tailor each plan and how hesitant some businesses were to invest upfront. On the bright side, it taught me the importance of validating demand before diving in and how crucial it is to set clear boundaries with clients. Has anyone else faced similar challenges with service-based side gigs? What adjustments did you make to find success?