I was brainstorming ideas for a noir-inspired short story and got stuck on the antagonist. Since I work in diversity and inclusion but also love marketing and horror, I thought blending opulence with shadowy motives could be really compelling. Imagine a detective story where the villain isn’t a person, but a luxury brand itself a faceless entity with immense influence and secrets.
Which brand do you think would work best in that role? Something like Chanel with its timeless, almost untouchable elegance, or maybe a newer, tech-driven brand like Tesla that could represent a cold, innovative threat. I’m leaning toward a brand with a long history and a slightly mysterious public image, but I’d love to hear other takes. What makes a luxury brand feel sinister in a gritty, rain-soaked setting?