How Do You Adjust Franchise Investments When the Economy Shifts?

Watching wildlife adapt to their environment got me thinking how do other franchisors handle investment adjustments when the economy gets shaky? In set and lighting design, we’re used to pivoting creatively, but financial flexibility feels trickier.

Do you lean into certain sectors, hold back on expansion, or rethink operational costs? I’d love to hear how you balance staying agile without sacrificing long-term growth. Any strategies that have worked well for you?