I’ve noticed something interesting lately while browsing stores or scrolling online. You’ll see a pretty ordinary product maybe a candle or a body lotion but it has a French name, like “L’Éclat” or “Belle Nuit.” Suddenly, it feels fancier, even if it’s from a budget brand. It got me wondering how much linguistic prestige plays into marketing, especially in luxury. Why does borrowing from certain languages, like French or Italian, make us automatically assign higher value or sophistication to an item? Is it just about tradition and association, or is there a deeper psychological trick at work? I’d love to hear your thoughts or any examples you’ve come across.