Using crime analysis tools for side-hustle marketing

I work in ethics, but I’ve always been fascinated by how data visualization tools in crime analysis can reveal hidden patterns. It got me wondering could these tools help someone like me market a side-hustle more effectively? For instance, if you can map crime hotspots to allocate police resources, maybe you could similarly pinpoint where your ideal customers are concentrated or when they’re most active online. Has anyone tried adapting this kind of approach for small business marketing? I’d love to hear your thoughts or experiences.