The ethics of unqualified influencers promoting gut health products

It’s wild how many people are getting advice on gut health from influencers who don’t have any real qualifications. I see it all the time, and it makes me wonder how many folks have spent a fortune or even harmed themselves following bad recommendations. When you look at it from an ethical standpoint, where’s the line between sharing personal experience and giving what seems like medical advice? I’m curious what others think about holding these accounts accountable, or if there’s a practical way for regular people to spot red flags before trusting their health to a stranger online.