I’m an executive coach who spends a lot of time thinking about performance, and I’ve noticed some interesting overlaps between sports and other fields. Lately, I’ve been curious about email marketing. For those of you in that space, how do you think the principles of athletic training like discipline, strategy, and analyzing performance data could apply to crafting better campaigns? I’m especially interested in how you might approach A/B testing or audience segmentation with a coach’s mindset. What’s one lesson from sports that you’ve brought into your marketing work?