Applying Financial Analytics to Predict Tournament Upsets

I’ve always been fascinated by how data can reveal hidden patterns, especially in unexpected places. With my background in database management and interests in IoT and finance, I’m curious if anyone has explored using financial analytics methods like risk assessment or predictive modeling to forecast underdog wins in big tournaments. Could the same tools that analyze market trends help spot potential upsets in sports or other competitive events? I’d love to hear your thoughts or any examples you’ve come across.